Does your desk look less like a workspace and more like a warehouse for company t-shirts? Are you tired of chasing down employee addresses and sizes in a messy spreadsheet? For many busy managers, this is a familiar, stressful reality. Handling company swag often feels like a chaotic second job.
Rachel Kleser of Easy Peasy Promotions understands this struggle. She feels that managing your branded items can be done in a more straightforward and hassle-free manner. An online business store that is intended to restore your time and peace of mind is the answer.
What is an Online Company Store?
An online company store is your private storefront for all your branded gear. It’s also known as a branded merchandise store and is a specially selected space just for you. It’s not just another website you have to manage. Instead, think of it as a “done-for-you” service where a partner comes alongside you. Rachel works with you to select the best products. She then handles the complex parts—the “nitty-gritty”—like inventory, ordering, and shipping.
A straightforward link to a polished website is sent to your team. When they need pre-approved items, they can simply order them. The whole procedure becomes straightforward, dependable, and stress-free.
“Rachel did the research, organizing, and ordering…so I could dedicate my time to other parts of the event. She went above and beyond with her customer service.”
— Jana Langhans, Laser Institute of America (LIA)
3 Headaches a Company Store Solves Instantly
Managing company merchandise often creates more problems than it solves. Here is how an online store turns your biggest headaches into easy solutions.
#1: Wasted Time on Manual Orders
The whole swag process can be automated. Experts like Forbes note the importance of a smooth welcome. This makes it especially helpful for employee onboarding. You don’t have to do anything to give the new hires their welcome kits. Everyone can easily order promotional products through an online portal. (See our guide to customized office supplies for inspiration).
#2: Inconsistent Branding and Quality
Solution: An online store guarantees perfect brand consistency. Every item is pre-approved, from marketing giveaways to custom office uniforms. This eliminates the risk of ordering items with off-brand colors or a poor logo. Those mistakes can damage a company’s reputation.
Rachel saw this firsthand with a local contracting client. They had a fantastic but complex logo with a color gradient that other vendors struggled to reproduce correctly. She took the time to work through the technical details to ensure the final product was perfect. As the client later said, they “nailed it!”. That’s the level of expert art review and quality control a true partnership provides.
#3: Complex Event & Marketing Logistics
Solution: Planning a trade show or new marketing campaign has enough moving parts. You don’t need to add to the chaos. A company store, acting as a great swag management platform, makes these promotional logistics simple. Skip the massive bulk order and storage hassles. You can have everything sent directly where it needs to go from your online portal.
Because promotional products are such powerful marketing tools, it is imperative that these logistics are done correctly. The advertiser on a promotional product is actually remembered by 89% of consumers, according to research. This high recall rate is why groups like the Promotional Products Association International (PPAI) value tangible goods. It encourages referrals and strengthens brand loyalty. A company store streamlines the process and guarantees that your marketing initiatives are manageable and successful.
Getting Started is “Easy Peasy”
Setting up your own company store is a simple, collaborative process. Rachel Kleser guides you through three straightforward steps:
- 1. Discovery Call: A conversation to understand your goals, brand, and needs.
- 2. Custom Proposal: You receive a selection of creative ideas that fit your budget.
- 3. Hands-Free Delivery: Easy Peasy manages every aspect of production and delivery after approval.
This expert-led approach helps you avoid common problems. (Learn more about promotional products mistakes to avoid).
An online company store is the “Easy Button” for ending your swag chaos. Using an online company store gives you back valuable time and removes the stress from managing merchandise. You get a streamlined process that guarantees perfect, on-brand products every time. Ready to make your life easier?
To get started, Schedule a consultation today.